Marketing

Making the right impression with business cards

This is a guest post if you would like to write for Startup Resources view the guidelines here. Ordering business cards is easier than ever before, thanks to digital print on demand technology. But getting a card that makes you look the part requires a bit of thought. A quick hunt around the web will...

E-Mail Wars

I remember the first time an e-mail blew up in my face. I wrote two sentences that included factual information and the other person assumed I was accusing her of not doing her job. She wrote back a snippy response and before I knew it, war had been declared. After we met face to...

Business Success Starts With the Right Marketing Strategy and Tools

When it comes to a successful business it often boils down to this–sales, sales, sales. Whether you are selling your books or products, or promoting a speaking event or book tour, normally the bottom line in measuring success is how many sales you make or how many people show up at your event. The...

How To Start Or Increase A Current Business Fast, And For Free

Your challenge right now and before you read any further, is to keep an open mind – can you? If you are going to make your business FLY as a opposed to slowly die, it takes people, right? To get people involved in your business takes relationships with people, do you agree? If you...

Lets face it, It’s never easy to stand out above the competition but having a unique and well designed business card can give you and you’re company the edge it needs. The following six tips will help you create a business card that will WOW anyone lucky enough to get it. Business cards are...

Leaflet printing: one form of tailored marketing campaign

This is a guest post if you would like to write for Startup Resources view the guidelines here. Leaflet printing is cheap and fast thanks to new digital printing techniques. With a little research, this can form the basis of a successful marketing campaign for the right kind of company. All successful businesses know that...

The Scary Truth About Getting Media Coverage

Have you tried and tried (and tried) to get media coverage….without much luck? Maybe you can’t seem to find the time to pitch the media. Or you’ve hired a publicist and didn’t get the results you’d hoped for in the timeframe you expected. Or you’ve made a publicity campaign a priority, but don’t hear...

A Branding And Advertising Mistake That Kills Small Business

Not every businessperson is great at advertising and marketing their company in a positive way that draws in their target crowd and subsequently grows their business. However, every great businessperson is superb at branding and advertising and knows that you could hire the best of the best to do it for you, but at...

Web video production has become increasingly popular as embedding technologies and broadband internet speed gets ever better. Where your business or site warrants it, using an online web presenter can help get your message across – in tutorials and product guides, for example. And where a virtual tour is required, the web video really...

Lead Generation – Getting Your Business To Grow

When your business depends upon getting new leads regularly, there are some options that are open to you which can help you to achieve it. In today’s technologically advanced climate, there are many businesses that tend to focus on electronic means of contacting potential customers, such as through social media or email marketing. Although...